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About

Who the?

What the Mama is built from a team of mums who’ve been there, done that & know exactly what you’re going through. We have firsthand experience in how overwhelming becoming a mum is… it’s um, kind of a huge friggin’ deal!

We’re the legging-wearing, spew-covered, nappy-changing, top knot hair-ing, absolutely exhausted mum support community you never knew you had! 

What the?

What the Mama is a marketplace of in-home services for postnatal mums who are trying to get a minute for themselves, but don’t know where to find one! Our Village of Vendors are here to support you with everything from lactation consultants to postnatal personal trainers, & postnatal physiotherapists to massage therapists, meal prep & home helpers. 

We’re a one-stop-shop for all of your postpartum care needs, delivered right to your door!

Why the?

We created our marketplace for mums because this is exactly what we would have loved when we were jumping out of that plane into motherhood.

Bringing a new life into the world is one of the most challenging, exhausting, scary, lonely & absolutely UTTERLY magical experiences you can go through. 

We know from experience – from the all nighters & sleep deprivation, the piles of dirty laundry & dishes, the unwashed hair & stained clothes, the overwhelm & uncertainty, from the tears mixed with joy & laughter – how much mums deserve support & practical help. And that is exactly what we offer at What the Mama. 

You deserve ALL. THE. SUPPORT. So take a breath & let us give you the time & space you need to be the Mama you want to be. 

How the?

We know you’re too busy to fluff around searching the ends of the internet, so we made our in-home services ridiculously easy to explore & book! So easy you could do it with one hand tied behind your back. Which, come to think of it, is pretty similar to the sitch of having your new tiny human attached to you at all times! 

All you have to do is search for the service you’re interested in, select who you’d like to book with & when, followed by a click of that beautiful, gorgeous, extraordinary button that says ‘book’! 

Now, it’s time to sit back, relax & wait for your in-home hero to arrive! Yay!

Where the? 

Your personal village always comes to you. Because you deserve support where & when you need it most. And let’s face it, leaving the house with a baby is next level impossible some days. 

We offer in-home face to face services & video or telephone consultations where practical, (we can’t give you a massage over Zoom unfortunately, Mama) anywhere in Australia. 

We are launching our face-to-face services in Canberra first. Yay Canberra mums! 

But don’t worry, we’re working hard behind the scenes to bring What the Mama to you, wherever you are in Australia. If you want your area to be next in line then let us know!